Ventev Mobile
Packaging System Redesign
Ventev makes mobile accessories targeted towards travelers. With product placement expanding in airports around the globe, I redesigned their cumbersome text-heavy packaging with bright, simplified messaging and and clearer multi-lingual packaging.
Initially, I managed production art for their existing accessory lines. During this process, I created a guideline and templates to improve graphic consistency, and over time became familiar with some of the challenges of existing packaging.
The opposite face of the box shows the same information in an alternate language, and vendors can choose which orientation to display the packaging for their region. The final rebranded packaging pops on shelf, enables quick decision making for the customer, and features a cost-beneficial design that consolidates multiple regional packages into one solution.
With a growing brand and product offering, it was time for a packaging refresh to address ongoing communication obstacles, and draw more attention to their entry-tier “essentials” line. There were two goals central to the success of the redesign: improving visibility of the product compatibility information, and including multiple languages without prioritizing any one.
To begin, we updated the structure to remove the plastic product window, improving on both sustainability and cost. Hand-drawn illustrations ground the product photography, and enabled me to reduce wordy instructions. I streamlined the box so that the compatibility information was easier to locate and read quickly. A simple instructional headline helps customers to quickly match a product to their need.
